Strategies for Public Relations

Currently, there are no examples for Elementary School.

Example

PR is based upon educating the community about what is STEAM and why it is important.

The community is given an opportunity to see the program and why it is effective through showcases and social media exposure.

Key Strengths

  • Focus on the WHAT and WHY of STEAM helps articulate the benefit of STEAM.

Example

The district has videographer who films a new video each year of every school to post on the website and use for marketing.

The Middle School has their own iTunes app.

The school uses Twitter extensively.

The decision was made NOT to use Facebook as it has an “open portal” and is deemed too risky for students.

The Middle School also uses an auto dialer for phone messaging to parents.

Key Strengths

  • District videographer creates a recruitment film which is updated yearly.

 

  • The Middle School has its own app in iTunes and has a presence on Twitter, maximizing social media and mobile content.

Example

The Middle School continues to work with educating the community on the student STEAM experience.

Once the school community becomes aware of the content, activities, field trips and school wide showcase they become supporters.

Information is shared digitally on school website, Facebook page and Twitter feed.

A promotional video is posted on the Middle School Facebook page.

The public is invited to the student project showcase last year. This promotion and marketing has resulted in an increase in applications and community interest.

This public event will be repeated on a larger scale.

Key Strengths

  • The school’s website, social media, promotional videos, printed materials, and student showcases support public buy-in for STEAM instruction.

 

  • Public attendance at showcases results in an increase in STEAM program applications.

Currently, there are no examples for High School.